LMA Capital Chapter Baltimore City Group Program - WTP hosted
Whiteford, Taylor & Preston - 7 Saint Paul Street, Baltimore, MD
Topic: Keeping Your Brand Ahead of the Digital Curve: What Today’s Law Firm Websites are Doing to Shine
About the Program:
Advancing technology, demanding audiences and increasing competition in the legal industry have combined to create a revolution in the way firms attract new clients, new professionals and new revenue streams. Face-to-face interactions may still seal the deal, but the fact that the majority of prospects get a feel of your brand and get to know your attorneys through the Web before ever picking up the phone is a trend that is only growing stronger every day. Whether your website is five years old or five months old, it’s important to see how it stacks up with what others are doing today. This presentation outlines the latest trends in website design and development to promote your firm’s brand – from using responsive design and determining the necessity of making the switch now, to employing visuals and content that reinforces your message, to post-launch strategies designed to engage audiences, increase traffic and fuel business development.
About the Speaker:
With more than a decade of experience working with law firms from across the country, John Albert brings a wealth of knowledge to his role as the Chief Business Development Officer and Senior Account Executive at Herrmann Advertising | Branding | Technology. John works with firms of all sizes on numerous brand-enhancing initiatives and has particular expertise guiding clients through the complexities associated with website and digital initiatives. He has helped many firms embark on major website overhauls and smaller refresh projects, and is a go-to resource for those who want honest, practical advice on what to do – and not to do – when it’s time to review their site’s design, content and functionality. Prior to joining Herrmann in 2002, John worked at two Baltimore advertising agencies. He is a graduate of Loyola University Maryland and lives in Baltimore County.
For additional information or to register, please contact Ashley Smith at ASmith@wtplaw.com.