In a marketing era in which brand is king and constant communication with consumers is everything, a company's advertising and promotional campaigns are a critical component of its overall marketing plan. Such communications may, however, pose a number of legal risks that are often ignored or downplayed in light of marketing considerations.
Our Technology and Intellectual Property attorneys have extensive experience counseling businesses in connection with a broad range of advertising and promotion issues, including:
- Compliance with consumer and trade promotion laws
- Avoidance of deceptive and misleading advertising practice claims
- Design, placement and use of warranties and disclaimers
- Development and implementation of trademark, copyright, patent and other intellectual property protection strategies
- Conduct of website audits and identification and resolution of Internet issues
- Identification and resolution of privacy matters
- Avoidance of phone, facsimile and email (i.e., "spam") solicitation restrictions
- Compliance with sweepstake, lottery and gaming laws
- Preparation of sponsorship and similar agreements
- Compliance with state and federal trade regulations
- Preparation of licensing agreements
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