IFA FBN: From Alexandria to Zagreb - Is Your Franchise Ready for International Development? - WTP hosting
Date: May 1, 2013 - 8:30 AM - 10:30 AM
Offices of WTP, 7 St. Paul Street, 19th floor, Baltimore MD 21202
More franchise systems are looking to global expansion to grow their bottom line. Before taking those critical first steps, senior executives need to carefully assess potential new market opportunities in light of their company's capabilities and resources. Competitive forces have made obsolete the ability to solely rely on an opportunistic approach. Success is more likely by using a carefully crafted proactive process designed to identify the best international franchise partners. This program will offer proven tips designed to better manage the transition from a successful U.S. concept to one which can establish and maintain a global presence.
- Kathleen McDonald, international franchise consultant, advises U.S. and foreign businesses on regional and global brand development. Her country portfolio includes Russia, Ukraine, Pakistan, Canada, and most recently, the countries of Middle East and North Africa (MENA).
- Margaret Jacks, Executive Vice President, Sandler Systems, Inc., has managed the company's global expansion from its inception more than a decade ago. Today, in addition to managing international development growth initiatives, she is responsible for Sandler's relationships with its global franchise partners in 20 countries.
- David L, Cahn, Moderator, Chair of the Franchise Law Group at Whiteford, Taylor & Preston.
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