Webinar: 10 Recruiting Approaches to Help Address Your Labor Shortages
Date: September 17, 2021
Moderated by David L. Cahn - Partner, Whiteford, Taylor & Preston
The lack of labor and challenges that come with worker shortages are not going away anytime soon. In a comprehensive study of the franchise marketplace preceding the pandemic, franchisors in commercial / residential, personal services and in the food service industry reported that 100% of franchise operators felt they could grow sales in their existing territories or geographic markets. However 69% felt that labor was holding them back from realizing this growth. Their sentiment was they could get 2X to 5X more growth in the next 3 to 5 years if it were not for the challenges associated with finding the right people.
About Keith Gerson: Mr. Gerson is franchise expert who brings both 45+ years of experience in franchising and nearly 10 years at FranConnect studying trends and best practices. He will share his experience and best practices culminating in a recommendation of 10 specific things to do to equalize the playing field.
Attendees will learn:
- The Franchise applicant tracking system that one of the largest multi-branded systems is using to successfully address their labor-shortfalls
- Which social media platforms work best as a powerful recruiting tool?
- What are the three programs that work even better than bonuses and perks?
- Which agencies and organizations are yielding better candidates than traditional methods of recruitment?
- And more…
View presentation slides here. For more information, contact our presenter Keith Gerson, CFE.