Advertising and Promotion Law

In a marketing era in which brand is king and constant communication with consumers is everything, a company's advertising and promotional campaigns are a critical component of its overall marketing plan.  Such communications may, however, pose a number of legal risks that are often ignored or downplayed in light of marketing considerations.

Our Technology and Intellectual Property attorneys have extensive experience counseling businesses in connection with a broad range of advertising and promotion issues, including:

  • Compliance with consumer and trade promotion laws
  • Avoidance of deceptive and misleading advertising practice claims
  • Design, placement and use of warranties and disclaimers
  • Development and implementation of trademark, copyright, patent and other intellectual property protection strategies
  • Conduct of website audits and identification and resolution of Internet issues
  • Identification and resolution of privacy matters
  • Avoidance of phone, facsimile and email (i.e., "spam") solicitation restrictions
  • Compliance with sweepstake, lottery and gaming laws
  • Preparation of sponsorship and similar agreements
  • Compliance with state and federal trade regulations
  • Preparation of licensing agreements